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17

TOYO TIRES "THE DRIVE WITHIN. WHAT'S YOURS?"

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We've launched a new consumer promotion on Facebook that will create excitement and engagement around the Toyo Tires brand. The sweepstakes promotional idea is simple. Everyone is driven by something within, and we're asking consumers to tell us what drives them at Facebook.com/ToyoTires for a chance to win an exclusive, behind-the-scenes trip to UFC® 167 in Las Vegas.

THE EXCLUSIVE UFC® 167 EXPERIENCE INCLUDES:

A trip for two to Las Vegas (11/14/13 to 11/17/13)

Tickets to the UFC® 167 Event

Dinner with UFC® Lightweight Champion Anthony "Showtime" Pettis

Tickets to the UFC® 167 After Party

Behind-the-scenes access to the UFC® 167 weigh-ins

Photos in the UFC® Octagon™

$1,000 spending cash

Round trip airfare and a three night stay in a deluxe hotel suite

National marketing support is running now through the end of the promotion on October 13. Highlights include videos from UFC® fighters explaining "what drives them," along with a robust online advertising campaign that will reach millions of mixed martial arts fans and the general market.

Please take a moment to familiarize yourself with the Toyo Tires "The Drive Within. What's Yours?" Sweepstakes at Facebook.com/ToyoTires, and be sure to share the videos and promotion with your friends!

UFC is a registered trademark owned exclusively by Zuffa, LLC.

Toyo Tires The Drive Within. What's Yours? Sweepstakes. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Sweepstakes starts on 9/6/13 at 12:00:00 a.m. PT and ends on 10/13/13 at 11:59:59 p.m. PT. Open to legal residents of the 48 contiguous U.S. and D.C. who are 21 years of age or older at time of entry. Void in AK and HI and where prohibited. To enter and for complete Official Rules visitFacebook.com/ToyoTires. SPONSOR: Toyo Tire U.S.A. Corp., 5665 Plaza Drive, Suite 300, Cypress, CA 90630 USA.

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